Our range of professional hair colours are designed specifically for hair dyes in salons, and can cover permanent hair dyes, semi or demi permanent hair colours and temporary wash in toners. They come in a huge range of colours for all hair types and provide along lasting colour while minimising the risk of damaging hair, leaving salon clients hair lustrous and healthy looking. I personally love 10g Icy and 5g Rose Gold in High-Speed Toners mixed 1:3 with the developer. This gives the perfect pinky pearly. Almost a mother pearl colour, in just 5 mins! It’s so great because with the toners, you can make it more pigmented by simply adding less developer and leaving it on longer. The results also vary depending on the base. If their base is warmer, the colour will reflect more warmth. If the base underneath is cooler, then it comes out with this perfect iridescent colour. I simply just love it. My favourite formula is creating my blank canvas with 10vol and domination highlights lifting to a level 9. Once lifted, I like to shadow it over with equal parts of Liquid Demi 5-8 & 6-1 and blend it into my ultimate favourite high-speed toner, which is Icy. Produce beautiful, long lasting colour transformations with Pulp Riot’s high speed hair toner. An essential for post-bleaching treatments, this high performing toner develops in just 5 minutes, offering intense colour pigmentation to help hair stylists deliver the perfect colour result. However, if you do end up with it, it’s not too big of a deal, as it fades into a beautiful silver/grey after just a few washes.

My Favourite formula is Clear mixed with a few drops of Fireballto create the most offensively bright neon pink. It’s a real show stopper!Whatsmore, the results are super long-lasting, lasting 6-8 weeks depending on your client’s hair, mixing ratio and processing time. Salons Direct has been inspiring the industry along with Pulp Riot since we launched in the UK. We would like to wish them a happy anniversary! My favourite formula is Mercury, Blush and Powderbecause the colours sit so well together and create a beautiful palette of colours.

Looking for ways to get silver hair at home but aren’t sure if you want to commit 100%? That’s okay! Coloring your hair a new color can be a scary thing, and silver is definitely not one of those colors you want to do if you aren’t 100% sure about it. Mix 1 part colour with 2 to 4 parts developer in a non-metallic bowl. For best results, mix with either the Pulp Riot superior scalp developer 10 or 6 volume. Once mixed to your preferred ratio, apply the toner to dry or damp hair and leave on for 5 to 20 minutes depending on the desired level of intensity. Once the toner has processed, gently shampoo your client’s hair. Silver– blue base for achieving silver platinum on pre-lightened blondes. Process longer for deeper silver tone

Pulp Riot’s Semi-Permanent colour line is an industry favourite because it nourishes hair as it colours and uses a creamy, conditioning consistency that is a joy to work with. I am Jess, and I own a studio based in East London known as Pink Palace; I am a freelance Pulp Riot artist. I have educated for Pulp Riot and have been colouring for nine years now. Currently focused more on branching out on education and helping young artists develop their creativity in colouring.” What are your “GO-TO COMBO” for toners? Ash (Olive Base): Best for cancelling any unwanted warmth in the hair and creating beautiful ash blondes. Pale pink( Pink base): Best for creating subtle and soft baby pink tones. Gorgeous on its own, or as a pre-tone service before applying our semi-permanent colours for added longevity. Save time and space – You only need 6 toners rather than 18 as they can progressively become deeper and develop down to a base 8.

Pulp Riot only uses the highest qualityveganingredients chosen for their reparative and restoring properties to maintain and improve the integrity of the hair. Pulp Riot use pigments with deep rich colour that increase longevity and fade beautifully while staying within the same tone as the original shade. Their commitment to using the best ingredients means that hair is healthier, allowing for longer lasting beautiful colour.They can be used to balance out unwanted yellow and warm tones, or to create unique fashion shades. Yes! Pulp Riot is designed for artists, so every shade toner is intermixable allowing you to create a custom hue that is as unique as your client is. With that being said, we did notice that the purple was stronger than the grey, so if you don’t want that to be the case, you can easily customize it for a more grey/silver look, rather than just a greyish blue/purple. It’s just important to know this beforehand, as you will most likely end up with a purple-grey otherwise.